Our job is to connect deeply
with who you are and what you do
so that you can share your authentic Point of Difference with the world.
“Every brand has a certain resonance with a certain lineage of people, and has a power to reach those people. You need your brand to reflect your truth, so that you can be drawn to people that hold the same truth.” - Richard Rudd, Genekeys
Your values and vision are central to what you share with the world. Getting clear on your ‘Why’ - that which sits behind everything you do - is the most powerful way to clearly express your unique contribution and impact in the world. If you're not convinced, take a look at Simon Sinek’s revolutionary TED talks that have inspired over 100 Million viewers.
Our ‘Heart & Soul’ clarity consults are designed to help you put your calling, your value and your genius into words. When you can do that, you’ll have an incredibly powerful tool that will serve as a reference point for everything you do.
We will help you get crystal clear on
Your why, your vision and your offering
Your unique point of difference
Your distinctive visual style (“Look & feel”)
Creating an authentic online presence requires a solid foundation. Once you have clarity around your offering, you must establish the visual identity for your brand. It’s important that this clearly represents who you are and what you stand for.
Brand foundations can include:
Custom business name, logo and visual style (a.k.a. ‘Look & Feel’)
Website or landing page
Digital bio and intro video
Content that matters
Content is a vital component of your business’s brand and visibility.
It helps drive traffic, increases engagement and serves as a crucial part of any successful marketing strategy. But how do you stand out in a world of information overload?
One of the most important factors is cultivating an “authentic voice” that speaks to the heart and soul of your audience and prospective clients.
Our role is to facilitate, guide and capture your most authentic voice in a way that reduces the stress, time and cost that often comes with the creative process.
This could look like...
A personalised video, biography or story
An inspiring manifesto that captures your vision and essence
An eBook or visual keepsake with your own inspired words of wisdom
A spoken word video with backing track & visuals
Personalised merchandise and gifts
A series of inspired posts for social media
Your very own song
As a specialist in your field, you probably already have an abundance of content that has had limited visibility. Repurposing is a great way to revamp old content into high-quality new content quickly and effectively.
Long-form content (videos, podcasts, blogs etc.) can be repurposed into short-form content (posts, quotes etc.)
Educational or inspirational content can be transformed into courses, webinars and eBooks
Online Programs and events offer a great opportunity to capture and repurpose content in real-time
Quotes & Testimonials capture powerful reflections on what your audience are valuing most and can be repurposed to promote your next event, program or offering
You have a lot to offer the world.
Don’t waste valuable weeks or months trying to nail the perfect content, website or brand.
We’ll help you stand out in a way that leaves people touched, moved and inspired to work with you, allowing you to do what you do best, without getting lost in the details.